The Cayenne is turning 20 and its influence has been great: helping to define the brand as well as combining comfort and off-road qualities with sportiness. As an all-arounder, it has also been met with enthusiasm by our customers.
It’s not very often that 20-year-olds change the world. At the very least, the Cayenne has managed to turn the Porsche world upside down. The sports car manufacturer had high hopes for the “third Porsche” – after the Boxster and 911 (type 996) – when it launched in 2002. The Cayenne was designed to tap into new markets and thus secure the company’s future over the long term.
Twenty years later, we now know that the Cayenne far exceeded these high expectations. The Porsche SUV helped shape the segment of ultra-sporty off-roaders that was still young at the time, and its impressive success has opened up new options for the market itself. In addition to two-door sports cars, there’s now also a range of highly dynamic four-door vehicles to choose from: the Cayenne was followed by the Panamera, the Macan, and the all-electric Taycan.
With the third generation launched in 2017, the Cayenne is available in a variety of variants and has proven itself to be a family-friendly travel vehicle, robust off-roader, and spacious sports car. And it can do so much more. The sky’s the limit. See for yourself!
Model: Porsche Cayenne Turbo, built in 2014 Specialization: The Russian Arm – the remote-controlled crane arm is four to approximately seven meters long, and the 360-degree rotating camera is stabilized electronically to compensate for any vibrations. Total system weight: about 180 kg.
Model: Porsche Cayenne, built in 2008 Specialization: Three-inch lift kit, 18-inch wheels with all-terrain tires (33 x 12.5 inch), roof box, canopy with disco lighting, plank bed inside.
Model: Porsche Cayenne S Diesel, built in 2017. Porsche Cayenne Diesel Platinum Edition, built in 2017 Specialization: A custom decal and emergency vehicle lighting on the roof help with quick identification in case of emergency.
Model: Porsche Cayenne Turbo, built in 2004 Specialization: Increased ground clearance for the all-terrain tires, roof rack with additional 40-liter tank, roof tent, and pull-out awning. A 12-volt refrigerator and digital sound system ensure comfort.
Model: Porsche Cayenne S E-Hybrid, built in 2015 Specialization: The extracorporeal membrane oxygenation (ECMO) equipment was like no other worldwide upon delivery of the vehicle and can be used to maintain circulation in the event of cardiac arrest.
You can find more exciting stories about the Cayenne’s 20th anniversary on our topic page.